Marketing
Knowing your customer is the first rule of marketing. It’s also the prime driver for determining our precise and comprehensive marketing programs.
Our marketing expertise is augmented by daily interaction with over 1,000 tenants in the current IDS portfolio. As tenants and buyers make their location decisions, we anticipate their requirements and priorities. Based on this in-depth understanding, we design marketing programs that emphasize a project’s relevant features - those that clearly meet or exceed expectations. Equally importantly, we constantly evaluate the most effective features of our marketing programs and fully implement them across all projects.
For marketing research and lead generation, IDS partners with the strongest brokers in each market, including national firms as well as local boutiques. In closing a deal, our professionals have an unparalleled sense of urgency and attention to detail. This ensures our clients and partners attract the best tenants and buyers at the best market rates and terms.
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